Fair enough, looks can be important... But if you look at the gallery, you'll see that how it looks, is entirely up to you. You could easily have a faceplate just like the BCR's built, and build the LEDrings for yourself, etc etc.... Why would it be much easier? well... to use an analogy: You want a Ferrari (MIDIBox with customized features), but you really like the dashboard in your old ford (BCR). So you're trying to soup up your old Ford, so it runs like a Ferrari. Much easier to buy a Ferrari, and customize the dashboard, no? :) The good thing about this, is that the Ferrari is also much cheaper!